Vietnam appears to be a country with strength only in scenic spots, which are full of golden fields, vast forests, and crystal clear beaches. But that is not true. Vietnam culture and tradition are also rich and very unique. Whenever and wherever you go in Vietnam, that place holds a story untold.

Historical breeze in Vietnamese architecture

Architecture in Vietnam culture is a combination of modernity and tradition. While riding a motorbike in Hanoi, you can pass by Tran Dynasty Temples, lose your way in the Old Quarter and then see the Opera House since the French colonization.

Go further to the Middle and the South of Vietnam to see the magnificent beauty of the old citadel and tombs from the Nguyen Dynasty – the last dynasty in Vietnamese history – in Hue; see the Colonial mansions and cathedrals in Ho Chi Minh city. On the other hand, skyscrapers like Landmark 72 in Hanoi and Landmark 81 in Ho Chi Minh city have been the remarkable symbol showing the modernity and the development of the big cities.

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Cong Vien Hoa Da Lat

Enjoying the vibrancy of Vietnamese festivals

7966 festivals are held every year in Vietnam, with an average of 22 festivals occurred per day. Hanoi, Bac Ninh, and Hai Duong are three cities with the highest number of festival. If you have the chance to visit Vietnam in Spring, don’t hesitate to join the two large festivals recognized by UNESCO as Intangible Cultural Heritage of Humanity, which are Worship of Hung Kings in Phú Thọ and Gióng Festival of Phù Đổng and Sóc temple in outlying districts of Hanoi to understand more about the legends of Vietnam and Vietnam culture.

Traditional festivals sometimes reflect the simple beauty in the daily life of the local community. You can feel that vibe by joining the Festival of Nghinh Ong (worship the Fish God, hope for a year with peaceful sea and lots of fish) with the fishermen;  or Gong Festival in Tây Nguyên region, where you can know more about the Space of Gong Culture created by the ethnic minorities.

Festivals are held not only for showing respect to the past generation and showing the beauty of Vietnam culture, but also help us connect to the world. That’s why more and more international festivals are created such as International Firework Festival in Da Nang in March or Flower Festival in Da Lat when December comes.

Immerse in the local life through Vietnamese traditional music

Art connects people. Art tells stories. Art can be inspired by the daily practices in local people’s life. Many types of art performance in Vietnam have been recognized as Intangible Cultural Heritage of Humanity by UNESCO, such as Art of Đờn ca tài tử (Southern amateur music) music and song in southern Vietnam, Nha Nhac – Vietnamese court music in Hue, The art of Bài Chòi (singing while playing cards) in Central Viet Nam,  Ví and Dặm folk songs of Nghệ Tĩnh, Xoan singing of Phú Thọ province and Quan Họ Bắc Ninh folk songs (love duet singing) in Bac Ninh.


A trip to craft villages is worth waiting for

In order to feel the poetic and artistic beauty of Vietnam culture, tourists should try coming to traditional craft villages. Making a Vietnamese traditional product all by yourself is a memorable moment that also gains you a unique souvenir.

Spend some time to visit Van Phuc village (silk weaving village), make some pottery crafts in Bat Trang Village, buy a lovely bamboo dragonfly in Thach Xa Village or make a “nón lá” in Chuông Village. Wandering on the street in the traditional custom “áo dài” made of silk and “nón lá” on your head will bring you closer to the local culture and create the most beautiful memories.

Vietnam is waiting for you to come, discover the hidden charm in Vietnam culture and treasure its timeless beauty.



Ha Noi Head Office: Unit 25B2 Lieu Giai Tower, No. 26 Lieu Giai Str., Ba Dinh Dist, Ha Noi city, Viet Nam
Da Nang Office: Ro.1706, Muong Thanh Building, 51 Bach Dang Str., Da Nang city, Viet Nam
Saigon Office: WT1-3OT18, Wilton Tower, 71/3 Nguyen Van Thuong Str., Binh Thanh Dist, HCM, Viet Nam
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